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看到"改进电子商务网站易用性的10个方法" 我也来share一点方法吧

[来源：] 2008-11-22 05:40:00　编辑：Giggs 点击：次

算是一些总结,恕我不能翻译成中文了,我想真正想看的人是不会在意语言的. Part I: SellingCategoryGuide LineTipsPricing1. Communicate the value of the merchandise.1. Explain the benefits, not just the featur

算是一些总结,恕我不能翻译成中文了,我想真正想看的人是不会在意语言的.

Part I: Selling

Category	Guide Line	Tips
Pricing	1. Communicate the value of the merchandise.	1. Explain the benefits, not just the features 2. Provide high quality images 3. Provide human sales assistance online
	2. Don't hide product prices.
Shipping and Tax	3. Make it easy to see the total.
	4. Show shipping charges before asking for personal information.
	5. Keep shipping charges within reason.
	6. Consider making shipping "free".	1. Display "free" instead of "$0.00" 2. Make "free shipping" a link
	7. Consider explaining taxes.
Selection, Availability, and Delivery Time	8. Provide a wide selection of merchandise.
	9. Improve site navigation to enhance customers' perception of your merchandise selection.
	10. If customers look for items you don't sell, either stock those items or make it clear that you don't carry them.	1. Review competing sites to identify the merchandise that they carry that you don't. 2. Review your website search logs to identify searched-for items that your site doesn't carry 3. Run usability test and ask users what they expect from the site 4. Talk to customer service to find out what cusomers ask for when they call
	11. Don't show products that customers can't buy.
	12. Show availability information as soon as possible.
	13. For items not in stock, show the date when the item will be shipped.
	14. Don't automatically subsitute items.	Consider showing similar items on the product page
	15. Deliver in-stock items within a few days.
	16. Estimate the number of days until delivery.	Show a specific date rather than a number of business days
	17. Provide a choice of shipping method, and list the carriers.
	18. Provide additional delivery information, when necessary.
Customer Satisfaction Policies	19. Make links to guarantees and policies prominent throughout the site.
	20. Explain the return policy and process.
	21. Offer free returns and clearly state that returns are free.
Payment Options	22. Accept a variety of credit cards.	Consider showing credit card symbols on your home page
	23. Consider providing payment alternatives.
Promoting Products	24. Provide a visible means of buying from promotional pages.
	25. On "what's news" pages, emphasize new products rather than site updates.
	26. Provide a "sale" section.
	27. Consider offering samples.
	28. Don't make important page elements look like ads.
Encouraging Additional Sales	29. Suggest additional items, but don't put obstacles before the cash register.	1. Acceptable: Make additional items available on the product page. 2. Bad: Suggest additional items during the checkout process. 3. You don't have to suggest additional items on all pages.
	70. Use opt-in, not opt-out, for items the customers hasn't specifically selected.	Opt-in: The item is shown but not included Opt-out: The item is automatically included
	31. Consider creating a first-name visitors page.	A first-time vistors page should contain: 1. An overview of the site's products 2. An explanation of the site's organization 3. A directory of assistance 4. Links to important policy information
	32. Make sure that recommendations are relevant to what the customer wants.
	33. Don't substitute cleverness for helpfulness.
Sales Assistance	34. Consider the ultimate online sales assistant: a person
	35. Provide a toll-free phone number.
Gift Buying	36. Consider selling gift certificates or providing a gift registry.
	37. Assume that some gifts will be shipped to the sender.
	38. Let the giver include a personal message.
	39. Provide options to supress price and billing information.
	40. If you offer gift wrapping, keep the price low.
	41. Provide follow-up delivery information to the sender.
Hybrid Stores	42. Consider consistent pricing - and policies - for Store X and storex.com.(if have)
	43. Provide a store locator (if have)
	44. Tell the customer whether the merchandise is available at the local store(if have)
	45. Clearly distinguish promotions for the physical stores from promotions on the website. (if have)
	46. Offer free shipping when one of your stores is located near the customer. (if have)
	47. Allow free returns to the local store. (if have)